Of the €5,000 planned, — has been spent. — is left, about — of ads at the current budgets. The ads have brought in — sign-ups, at — per sign-up on average.
Figures taken on —, from Meta Ads Manager and the sign-up spreadsheet.
Budget spent
—
of €5,000, i.e. — of the budget
Sign-ups from ads
—
— of the — challenge sign-ups
Average cost per sign-up
—
— over the last three days
Estimated revenue per sign-up
—
using the working assumptions at the bottom of the page
5 to 15 October, Paris time. The instant form started on 9 October, retargeting on 11 October.
Each day's spend divided by that day's sign-ups from ads. The dashed line is the average since launch.
Sign-ups counted in the spreadsheet, by the link or form they came through.
| Campaign | Spent | Daily budget | Sign-ups | Cost per sign-up |
|---|
One programme enrolment brings in —. Two enrolments already make —, almost the whole €5,000 budget, and a third one goes past it. A single enrolment pays for — challenge sign-ups.
With the working assumptions, which include the sign-ups won back after the challenge, one sign-up brings in — of revenue on average, for — of ads. Each euro spent on ads therefore brings back about —.
Estimates at the pace of the last three days: — per sign-up from ads, and — sign-ups a day from other sources (setters and organic). Enrolments follow the working assumptions, including the sign-ups won back after the challenge.
| Option | Extra budget | Estimated sign-ups on 25 October | Estimated enrolments | Estimated revenue | Enrolments that repay the extra budget |
|---|
Keeping the current pace until the first evening takes about — more. That budget would bring in about — extra sign-ups, and it pays for itself after — enrolments among them.
These are estimates, not measurements. The first real figures will come on the evening of 25 October, with attendance at the first evening, then with the calls.
| Assumption | Value | Source |
|---|